6 Mistakes to Avoid when buying advertising

[carlos]

Advertise to your current client base FIRST. It costs 5 to 8 times more to gain a new client than it does to advertise to your current clients.

Mass mailings only work for the mass mailer, less than 1% success rate-our business thrives with referrals from our current clients to their friends, family, co workers, etc.

Do not purchase Run Of the Station (ROS) your per ad cost is cheaper, but who watches TV and who listens to the radio from midnight to 6 am?

Determine who your ideal client is FIRST-then set up an advertising program when your ideal client is going to listen to the radio or watch TV

Our ideal client is the working female from the age of 25 to 54, has two jobs, one at home and one away from home, has children and doesn’t have time to waste

Most people make their spending decisions Monday to Wednesday, when Thursday comes around working people start planning their weekends

Radio advertising is best during prime time driving, most people turn off the radio when the drive up to their home

TV advertising is best during the 5 pm or 6 pm news or 10 pm news, late news doesn’t work because most of our clients are not watching

Set aside 5% of your gross revenues for advertising and only spend that much

Your message needs to have a “Call to Action” a “hook”, advertise the best thing you have when you are absolutely the busiest. People are attracted to crowds.

No need to discount a professional service-however, accept competitors coupons